New Twitter Upgrade Will Improve Your Social Media Marketing
You won’t have to do this anymore. When you directly Tweet at someone now, Twitter will make the post public. Using the “reply” button will result in narrow reach, but in the end, this new change means your followers are more likely to see your message.
Links Will Not Dictate Characters
Twitter is known for its 140 character limit which stops individuals from posting long tirades on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This tremendously lowered the potential to get out a message.
Luckily, this is changing. Twitter will not count these and other forms of content towards your character limit. Links will still occupy some space, but you will have much more room to get your message across.
Just like snapshots, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. This means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.
On top of that, Twitter will allow you to tag up to 50 usernames. This means you no longer have to guess at which users will enjoy your content. Just be sure not to frustrate others with spam.
Comments Gain Reach
When you start a Tweet with a username, Twitter always believed you were replying to something specifically. Unfortunately, replies don’t garner a ton of reach. This led many to simply insert a period before a username so Twitter wouldn’t throttle its reach.
This will not be necessary. You can now directly Tweet at a person and Twitter will make the post public. If you utilize the “reply” button, you will still have a limited reach, but this new switch means more people will see your posts.
While Facebook may still be the big dog on the block, Twitter certainly is no chump in the marketing world. That makes it crucial that you stay abreast of the latest trends. Thankfully, the newest updates are all practical from a marketing standpoint.
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