We’ve all met highly successful people who just seem to have it all together. They have a great business, manage to spend time with their families, and even get a vacation couple of times every year. What makes them different from you? Why is their business booming, while yours feels like a struggle? How do they manage to get so much done so efficiently? Is it just luck?
The answer most of the time is that they have help. I don’t mean they outsource their work (although that may be an option when you start to grow). What I mean is they have help staying focused, on target, and clearly envisioning their goals and the path to achieve them.
In short, they have a business coach.
A business coach helps entrepreneurs improve their workflow, market more effectively, and build a stronger business to get more sales and profits.
Why does this method work?
First, we place a much higher value on that which we pay for. If you’re paying a coach, you’ll be more inclined to listen to – and carry out – his or her instructions. Not only that, but because your coach is generally someone you admire, but not necessarily your friend, you’re less likely to want to disappoint her with your lack of action.
Finally, your coach has more knowledge than you do, and is able to see clearly where you need to take action. Left on your own, you might spend months or years with the trial and error method, just to arrive at the same place a well-trained coach can help you achieve in a short time.
Hiring a business coach is often the turning point for entrepreneurs. It’s at this point that many of them finally begin to develop the business they’ve always envisioned, but could never quite reach. Their income goes up, their efficiency improves, and their stress levels decrease.
But if you want to make the most out of your coaching relationship, there are a few things you need to take care of first, because proper planning is the key to your future success.
Make sure you enter into any coaching relationship with a clear goal. It would be nice to be able to hand a messy box of ideas and half-formed thoughts to your coach and let him sort it out, but that’s not a very good use of his time (or your money).
Better for you to have an end point in sight. You might not know how to get there, but if you can see the goal, your coach will be much better able to help you achieve it.
What to expect from your first Coaching session
Now let’s take a look at that very first session from both points of view, so you can go into it knowing exactly what to expect.
While you’d probably like to jump right in and start making lists and bouncing ideas around, your first coaching session will likely be a little more subdued than that.
First, your new coach will need to learn about your business model, who your market is, and how you serve them. He’ll probably want to look at your website, ask you questions about how your business has grown, and where you see it going in the future.
You will have a slightly different agenda. You should be listening carefully to what your coach says so you can get a feel for how knowledgeable he is about your business model and target market, what his experience is – both in business and as a coach, and if his ethics and morals are in line with your own.
It simply makes no sense to partner with a coach who advocates a particular system or technique if you find it to be distasteful or it goes against your core beliefs.
Finally, you and your coach should work out a plan for how the coaching will progress. There should be a schedule that works for both of you, and you should be left with an assignment of sorts to complete before you meet again.
The most important aspect of any coaching relationship is the effort you put into it.
So many people make the mistake of thinking that simply hiring a coach will solve all their problems. It’s rather like those people who wish for a magic pill to help them lose weight. As much as we want an easy way out, they just don’t exist. You truly get out of it exactly what you put in.
For example, your coach will likely help you identify areas that need work, or projects you need to tackle to move your business forward.
He might advise you to blog more frequently, modernize your website, or remove an unflattering picture.
It should go without saying that whatever tasks he recommends should become a priority on your to-do list. It makes no sense to pay a coach if you’re not going to follow through, and will only end up frustrating both of you.
Finally, make sure you take notes during your sessions. If possible, consider recording each call so you can refer back to it later or even have it transcribed. You never know when something that was mentioned only in passing will spark an idea worthy of pursuing. Plus, going back to reread your notes or listen to a recording again just before your next meeting will help refresh your memory without wasting time once you’re on the line with your coach.
I hope this has answered some of the questions you might have about hiring a business coach and helped you start developing a workable plan for your next coaching experience.
Entrepreneur and business coach, Indy Singh, has been helping small business grow and prosper since 2013 and has over 20 years’ experience in sales and marketing as well as being a Dental Marketing Expert.
You can learn more about his services and receive a copy of his special report, “The 4 Proven Marketing Systems That Will Ensure 50 Percent Growth Or More at Your Business In The Next 12 Months!,” fromhttp://www.deliverbrandmarketing.com
Let’s Have a Chat about your business!!! book a complimentary coaching session with myself click the link below to choose your time slot https://live.vcita.com/site/deliverbrandmarketing
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