3 Ways Small Businesses Can Draw in Media Attention
Small enterprises spend exorbitant amounts of money each year to get noticed on their local TV stations. In fact, the automotive and telecom industries alone spend over $3 billion per year to market this way. Sadly, not all businesses can afford to do this. With a bit of motivation and the right strategy, though, small business owners can garner media attention without breaking the bank.
Hijack Current Fads
Twitter hashtags and trending topics on Facebook can get small social networking pages before the masses. Certainly, a company should never blatantly hijack a news story that has nothing to do with them. If a significant blizzard has just come through town and an entrepreneur owns a snow shoveling service, though, posting about the subject and using popular hashtags could be appropriate.
Be Dynamic In Community Activities
Local newscasts don’t often go out looking to give attention to small or mid-size businesses. If a business happens to take part of the news that is already occurring, though, it only makes sense that they might get seen. Attending events and being open for an interview is fantastic, but there are other ways to go about this as well.
One key method of getting involved in the news of the day is to sponsor an event or team that is essential to the area. Reporters are often happy to speak with local business owners who are willing to spend to support their community. Want to get noticed in the local news? Become involved in local events.
Reach Out To Localized Journalists
Many businesses hope they will just get lucky and fall into a popular news story. There is no reason to wait to get noticed, though. Don’t let yourself be afraid to email local newsrooms and journalists to let them know if the corporation is involved in something newsworthy. The worst they can do is decline.
Marketing and advertising on local stations can be valuable, but why bother if it is easy to get noticed for free? Take these hints into account, and if something seems newsworthy, don’t just sit around waiting for the media to take notice.
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