Local Companies Can Get Huge Benefits from Live Streaming
Immediate Sense of Urgency
Maybe the biggest benefit of Facebook’s live video, and other services like it, is the fact that implementation is unbelievably affordable. In fact, entrepreneurs can start a live stream right from their telephone. This means whether they are at a neighborhood event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without having to break the bank.
Delivers Sense of Urgency
Internet marketing 101 dictates that creating a sense of urgency will lead to quick results. When the general public know something isn’t going to last long, they are more likely to listen up. By its very nature, live video creates that feeling.
Thankfully, Facebook and certain other live streaming services save the video for later viewing. This means individuals coming around late can still make use of the clip. For those who see the stream pop up on their feed as it starts, though, the fact that it is happening right now means they will click just to see the proceedings.
More Analytics Opportunities
Offline advertising may still be important, but the analytics provided by online strategies are tremendous. Just like any other post on Facebook, the social media giant will provide analytics for a live cast. In fact, many services allow budding internet marketers to see how many people are watching in real time. Whether a corporation outsources or does their own marketing and advertising, these additional metrics can help mold better advertising and marketing strategies.
Live video is without question a new frontier for small businesses. That is why they need to get at the forefront and beat their competition. And with all the above mentioned added benefits, it seems almost negligent to not take advantage of the tool.