3 Twitter Strategies That Work Well For Small Businesses
While Facebook might be the hottest social media platform, Twitter has grown to the point where local businesses are finding its use crucial. There are over 310 million monthly users on the site, so its reach and opportunity shouldn’t be ignored. While different small businesses will find various strategies effective, the following Twitter tips prove effective in every industry.
Benefit from Automated Posting Tools
Many local company owners avoid doing much with Twitter because of the necessary frequency of posts. After all, it’s hard to spend all day getting online and posting new content. Fortunately, you don’t need to.
With tools like Hootsuite, you can schedule your posts far ahead of time. Don’t just post and forget them, though. Check your page occasionally and respond to any connections your content receives.
Steer Tweets To Industry Leaders
A typical Tweet that isn’t intended for anyone will only be seen by your followers and those they share it with. That is why it is very important to garner retweets from those with substantial followings. Tag industry leaders, local entrepreneurs and any big name that might beinterested in a specific piece of content. You might even find a way to go viral this way.
Share Content Multiple Times
The algorithms on Facebook punish page owners who post the same content links frequently. This means that, if certain followers aren’t online when the post goes live, there is a good chance they will never see it.
This isn’t the case on Twitter. The site seems to know that not everyone is on at the same time. This means it is fine for you to post your new content a few times throughout the day. Never overdo it, but share at different points so you get more publicity.
While Twitter doesn’t possess all the benefits of Facebook, the site undoubtedly outshines the larger social media juggernaut in some areas. For this reason, you should put as much time into tweets as the world of Facebook.